Home to approximately 10.1 million people, Rwanda supports the densest population in continental Africa, with most of the population engaged in subsistence farming. The verdant country with fertile and hilly terrain, the small republic bears the title "Land of a Thousand Hills".

Kinyarwanda (also known simply as Rwanda) is a Bantu language spoken primarily in Rwanda, where it is one of the official languages. The country remains a virgin territory for investors and the Government of Rwanda is acutely aware that achieving objectives of its Vision 2020 requires a substantial contribution by foreign investors.

During a high profiled Starbucks visitation in Rwanda, B&A PR was commissioned by Bairds Communication to organize the successful public relations and event management logistics. Microsoft continues to be a key beneficiary of our strategic PR consultancy in the country.